How Does SEO Marketing Work?
Discover and understand SEO marketing and why it could be the key to boosting your business.
Introduction
When it comes to internet marketing, SEO is one of the most relevant concepts to bear in mind. But, why?
Nowadays, it is convenient, if not a must, for businesses to introduce themselves into the digital market if they want to “survive” among their competitors. The online world is here to stay, and not only did it bring outstanding opportunities, but it also brought new challenges.
Search Engine Optimization (SEO) is one of the most effective marketing techniques all types of companies employ today to boost their website traffic and improve their online presence on search engines like Google.
SEO Marketing could be “the key to success” if used correctly! In this article, we will discuss all there is to know to put SEO into practice and reap the rewards of a good SEO strategy.
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How Does SEO Marketing Work?
First, it’s important to highlight that SEO Marketing is the exact opposite of Paid Advertising. In the case of paid advertising, as the name implies, businesses pay a certain amount of money to promote a product or service and attract more traffic to their sites. Basically, “they pay to be there.”
On the other hand, SEO is a marketing process that focuses on attracting more public from organic search results. In other words, it's all about getting your website to rank higher in search engines like Google or Bing by improving and optimizing existing online content and creating new ones, too.
To achieve this, knowing and understanding how the different search engines algorithms work is a fundamental requirement. Each site works differently and takes plenty of aspects into account. So, any marketing strategist’s job is to “make the algorithms happy” so that they show your website first.
For example: Unfortunately, promoting a certain product or service on social media isn’t as easy as it seems since every single platform has different “rules.”
What works for Instagram may not work on Facebook. Similarly, a video that went viral on TikTok will most likely “flop” on Twitter… and the same happens when dealing with search engines like Google, Yelp, or Yahoo.
On-Page & Off-Page SEO
When it comes to planning and executing an effective internet marketing strategy, there are two types of SEO:
● On-Page SEO:
If you like navigating the internet, chances are you are familiar with on-page SEO, even if you’re unaware. On-page SEO exclusively refers to the technical work done on the website to improve its search optimization.
When you offer appealing content, like this blog post, people may share it with their friends and family on different platforms, which helps build your brand by increasing your visibility online.
However, in the digital market, just having high-quality content isn’t enough to rank higher. Luckily, there are a few tricks that work and elements you include in any content to ensure better SEO practices, such as:
- Keywords
- Titles & Meta tags
- Appealing and optimized headings
- Images
- Quality website content
- Meta descriptions
- Alt-text
- Internal linking
● Off-Page SEO:
It has to do with everything you do off the website that directly impacts the ranks in search engines. This not only involves online practices like link building and social media participation but also networking and building strong business relationships offline.
None of them works better than the other individually. In fact, if you want to achieve your marketing goals fast, both give significant results when applied at the same time.
At first, it can be overwhelming, so if you feel lost or prefer not to do it on your own, don’t hesitate to ask our professional team for a monthly SEO package.
Local SEO
Local SEO is a marketing strategy that helps businesses stay relevant and close to the customers… literally so that when people search for businesses in your area, yours appears first!
Optimizing your site with keywords related to what local people are searching for allows you to make your website/business pop up at the top of the results page (and even Google Maps), thus getting more customers.
A good way to guarantee your business stays at the top of the search listings is by asking for client reviews. The more and better reviews your page has, the more Google’s algorithm will push your content and rank your page higher on local search results because this means your business is getting genuine clients and, thus, must be taken seriously.
Business Profile on Google Maps: The Ultimate Google Tool
You already know what Local SEO is. Now it’s time to maximize its results with Business Profile on Google Maps, a free tool that offers better digital presence control. Business Profile on Google Maps is an easy-to-use dashboard that lets you track the performance of your listings, and once you create a profile, it provides full access to a wide range of tools and features, including:
- A listing page with information about your business, such as opening hours, address, phone number, and website URL.
- The ability to add photos from Google Photos or upload new ones from a computer directly to your page.
- Google Business Profile Posts, where you can upload content, just like you would on your Instagram or Facebook social media platforms.
Also, Google Maps has a mobile app, so you can get real-time alerts about important changes happening and respond quickly if necessary. For example, when someone “checks in” at one of your locations or leaves a review.
Why Does Your Business Need SEO Marketing?
The world of internet marketing is changing faster than you can say "Google." For business owners, marketing isn't just about getting people in the door—it's about keeping them there and creating an experience that keeps clients coming back for more.
As previously mentioned, the digital era gave us access to multiple opportunities and useful tools, but not everything that shines is gold. This new era has also abruptly increased competition.
Fortunately, nowadays, SEO is the best, most cost-effective way to help users find your business online with ease, allowing businesses to:
- Attract new potential local customers.
- Expand their clientele.
- Increase sales and general revenue.
- Grow rapidly.
- Compete with bigger companies that have been established in the industry for years.