Social Media Marketing Services

Leverage the power of Takneeki's social media marketing services to correctly inform and advertise to your audience.

Does your business enjoy strong brand visibility on social media platforms? Through the careful integration of social media marketing (SMM), your business should boast new networks, new customers, new followers, and continuous exposure across social media sites every single day.
 
Takneeki Web Design company provides social media marketing services to businesses and brands in GA (and beyond). We have partnered with small businesses, start-ups, chain stores, professional organizations, and even national corporations. Big or small, we can help your business scale to the next level.
 
Enroll in our social media management service and watch the number of your customers, followers, and engagements go up.

Understanding Social Media Marketing


In the digital world that we live in today, your target audience gets the news and learns about their next purchase from social media. In addition to that, social media is a key factor when it comes to the larger equation of digital marketing, as well as how well your brand is situated on the results pages of sites such as Google.

Social media is a giant marketing machine, and your business cannot afford not to utilize it fully. The latest statistics show that about 4.85 billion people use social media. That is about 60% of the World’s population and roughly 92% of all internet users. And each user is active on approximately five social media platforms.

According to the Search Engine Journal, there were an additional 150 million social media users in 2023. And this growth is expected to keep going. As social media grows in leaps and bounds, it is critical for savvy business owners to not only tap into its immense power but also to do so in the right way. Doing so will bring your business more sales and more brand recognition.

At Takneeki, we have social media marketing services to help you leverage the power of social media in the right way and to the fullest potential. Our experts can help guide you and your team on utilizing each social media platform based on its target users and digital footprint.

Read on to learn what is social media marketing, how it relates to digital marketing, and how it can amplify your brand when used as prescribed by our experts.

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What is Social Media Marketing?


Social media marketing refers to using popular social media sites such as Instagram, TikTok, X (formerly Twitter), Facebook, LinkedIn, and Pinterest to let your brand be known to the masses, to push your products and services, to inform about your business, and to cultivate a following of potential customers.

With the average social media user spending about 2 hours and 27 minutes on social media every day, social media marketing is a powerful way for small businesses and startups to skyrocket and gain exponential growth within a very short amount of time. That’s because you’ll be marketing your brand where you’re sure it will be seen by the very people you want to target.

Our social media marketing agency can work with you to curate a progressive, focused, and well-researched social media campaign that will multiply your brand’s reach and income by simply working smarter. By doing so, we will also foster your other digital marketing efforts, such as improving your Search Engine Optimization (SEO) standings. That way, you will get better search rankings on sites such as Google, where potential clients who are not on social media will get to see your brand, too.

Social Media Marketing or Digital Marketing?

Do you have to choose one, or do they mean the same thing?


If you are out there looking to promote your business online and grow your client base, you most likely have heard of digital marketing and social media marketing. And you might be confused by how these two compare and the distinction. While both terms are closely related, they refer to different fields.

Let’s take a closer look at what each of these terms refers to as we show you how to implement each to promote your business correctly and achieve the particular results you are after.

Social media marketing (SMM) is just one of several parts that make up digital marketing. It refers to promoting your business or brand over social media platforms such as TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.

Social media marketing is great at introducing new products or brands to the market. And through social media marketing services, you can easily target a specific niche or demographic and sell to them. Through social media, you can also develop a following comprising of target clients.

Social media marketing is implemented by posting regular content to keep the viewers interested in your brand or products and services. It also involves endearing your brand or cause to the viewers. It also incorporates selling directly by use of paid social media Ads or via third parties such as social media influencers.

Digital marketing, on the other hand, is the broader category that encapsulates all forms of marketing that target users within the digital space.

Digital marketing includes SEO, paid search engine Ads (PPC), Content marketing, affiliate marketing, email marketing, website maintenance services, and social media marketing.

SEO (search engine optimization deals with guiding your content and page links to appear on the front page of search engine result pages (SERPs). Paid search engine, Ads are the kind that you see at the very top and bottom of search engines such as Google. Content marketing deals with crafting content that sells indirectly by showing authority and by endearing the reader to the brand/business. Affiliate marketing, such as Amazon marketing, deals with promoting products and getting a percentage of the sale once a reader clicks on the product and buys it. Email marketing is reaching out to potential clients through emails and social media marketing, as we have already explained.

So, to go back to the initial discussion, social media marketing is a niche within the broader digital marketing framework.

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